A casino is like an indoor amusement park for adults. Its games of chance provide billions in profits every year. But while elaborate themes, musical shows, luxurious hotels and shopping centers help draw in guests, casinos would not exist without games. Blackjack, poker, slot machines and other popular games provide the adrenaline rush that keeps people coming back for more.

While many people gamble for financial reasons, some play for socialization or to escape everyday boredom. These types of players are called utilitarian and make up about 20 percent of the gambling population. These individuals are often rewarded with comps, such as free hotel rooms, meals and show tickets. Other comps include limo service and airline tickets for big spenders.

There is nothing quite like a well-produced casino scene to take you into another world. Whether it’s an epic thriller like Ocean’s Eleven or a more intimate drama like Casino, a good film can have you gripping your seat with suspense while you watch the cards fly and the reels spin.

Creating this sense of wonder and mystery is important for your casino’s brand image. However, it’s just as important to understand the motivations of your audience. With the right marketing strategies, you can attract more visitors to your casino and keep them coming back for more. Whether they are looking for the latest in gaming technology, flexible event and entertainment spaces or delicious restaurants, you can use targeted messaging and location marketing to drive these types of guests to your property.